Marketing and Enrollment Services

Increased enrollments. A seamless student experience. More time to focus on the things that matter to you.

University of Florida’s Marketing and Enrollment Services (MES) team is a trusted, full-service partner to help you manage the complete student lifecycle: from attracting interest through retention.

Our Strategic Advantage

Combining the best resources, training, and perspectives that only UF can provide, with the incentives and scalable model of an outside vendor, we offer an essential, unique perspective to your program and prospective student that no other partner can provide.

Services offered through MES

Content Creation

Our content creation (CC) services encompass a wide range of offerings, including graphic design, photography, videography, copywriting, and the production of display/promotional materials. While the majority of our content is in digital format, our skilled team can also assist with the printing and production of diverse promotional materials. We collaborate with UF-approved services or vendors to ensure high-quality outputs that align with university standards.

  • Video content (buffer ads, testimonials, promotional videos, etc.)
  • Photography
  • Text and other static content (email templates, website updates, etc.)
  • Printed/digital collateral (brochures, rack cards, posters, etc.)
  • Material giveaways
  • Trade show/outreach graphics (backdrops, banners, table throws, etc.)
  • Market and audience analysis

Digital Marketing

We offers a comprehensive range of Digital Marketing (DM) options tailored for UF academic programs. It's important to note that while enrollment and content creation services can be contracted individually, DM services require the inclusion of content creation services. The primary DM support services available include:

Advertising (primarily digital): Our expertise in digital advertising enables us to implement proven strategies and tactics that can enhance brand awareness and engagement for your academic program. With a coordinated effort utilizing multiple services, we can help generate the greatest return on investment to drive enrollment growth.

Organic (non-paid) social media: We can assist in developing organic content on social media platforms, allowing your faculty and staff to easily create engaging and authentic content. We understand the importance of striking the right balance between authentic storytelling and promotion to effectively reach and resonate with your target audience.

Search engine optimization (SEO) and website design: Our team can optimize your program's website for search engines, ensuring it ranks higher in relevant search results. Additionally, we offer website design services to create a user-friendly and visually appealing online presence that effectively communicates your program's value proposition.

Enrollment Services (ES): Acting as the primary point of contact for prospective students, we offer comprehensive guidance throughout the admission process, ensuring their successful enrollment in their desired program. We provide a range of well-designed and effective relationship-building functions with prospective students; employing email, phone, web chat, case-management and video appointments. Our email campaigns include several personalized emails for each lead, followed up with phone calls, video appointments or email reminders as needed. Our ultimate goal is to provide invaluable assistance and support to prospective students throughout their entire journey.