Expert marketing and admissions support to grow your program and create a seamless student experience. Flexible, results-driven solutions so you can focus on exceptional courses and student experience.
The University of Florida’s Marketing and Admissions Support Team (MAST) is a trusted, full-service partner to help you manage the complete student lifecycle: from attracting prospective students to guiding prospects through admissions. Our team offers a combination of skills, cross-industry experience in the private and public sectors, and institutional knowledge unmatched by external vendors.
We help self-supporting programs achieve their goals in terms of both student enrollment and revenue generation by spearheading the non-instructional functions critical to the program's success.
We offer strategy and resources to academic and administrative units to develop and implement comprehensive short-term and long-term marketing solutions and recruitment strategies on their behalf.
We Are:
- Marketing & public relations experts
- Digital strategists
- Graphic designers
- Production specialists
- Admissions professionals
- Data analysts
Marketing Services:
Digital Advertising: Our comprehensive digital advertising services help your program achieve broader brand awareness, increased engagement, and drive enrollment growth. We develop dynamic digital advertising, from audience targeting and refinement, to ad design, to campaign placement and management across platforms including Google, Microsoft, Meta (Facebook and Instagram), LinkedIn, Reddit, Quora, Pinterest, and industry-specific niche websites, such as professional associations. Our team continually optimizes digital campaigns and budgets to ensure high performance.
Email Marketing: Our team can create, deploy, and track comprehensive email campaigns to engage with prospective students and cultivate genuine interest in your program. Our specialties include drip campaigns, application deadline campaigns, and other essential email messages.
Website Services: Our website services align your online presence to your overall strategy and digital advertising plan to capitalize on recruitment opportunities and reinforce your program’s value proposition. We can design new websites and pages for your program and assist with refining and managing existing sites. Our team can optimize your program's website for search engines, ensuring it ranks higher in relevant search results. We produce relevant post blogs and news content to increase SEO and program visibility.
Organic Social Media Support: We can help you develop engaging organic content, striking the right balance between authentic storytelling and promotion to effectively reach and resonate with your target audience. We can also collaborate to produce long-form communications content and provide training for long-term social media growth.
Public Relations & Integrated Marketing: We identify critical stakeholders in key audiences and cultivate meaningful relationships. We can also support you in media buying and management to achieve consistency and presence across platforms.
Our team can also support a variety of physical material needs for marketing and outreach, including designs for tradeshow and conference items such as backdrops, banners, table throws, flyers, brochures, and more.
Admissions Support Services:
Comprehensive Admission Support: Our seasoned recruitment team nurtures leads and is equipped to support prospects at all stages of the application and admissions process.
Acting as the primary point of contact for prospective students, we offer comprehensive guidance throughout the admission process, ensuring their successful enrollment in their desired program. We provide a range of well-designed and effective relationship-building functions with prospective students; employing email, phone, case-management, and video appointments. Our email campaigns include personalized emails for each lead, followed up with phone calls, video appointments, or email reminders as needed. We provide support at every step of the UF admissions process, including transcript review and GPA calculations. Our team is proficient in UF systems including Slate, SIS, and Salesforce, and cultivates strong relationships with Admissions, University Registrar, and Student Financial Aid offices.
Our goal is to provide invaluable assistance and support to prospective students throughout their journey.