Full-Service Marketing & Admissions Support
MAST is your trusted partner at the University of Florida—driving awareness, guiding prospects, and delivering results across the full recruitment cycle.
Who We Are
The Marketing and Admissions Support Team (MAST) helps UF’s self-supporting programs and academic units thrive. We specialize in student recruitment and enrollment strategies that deliver measurable results. From digital marketing to one-on-one admissions support, we handle the non-instructional elements vital to your program’s success.
Meet Our Experts:
- Marketing Specialists
- Digital Strategists
- Graphic Designers
- Admissions Professionals
- Production Specialists
- Data Analysts
What We Do
MAST provides a comprehensive range of marketing and admissions support services to meet your admissions and growth goals.
Marketing Services
- Digital Advertising
We craft and manage high-impact ad campaigns across Google, Microsoft, Meta, LinkedIn, Reddit, Pinterest, Quora, and niche platforms. From audience targeting to budget optimization, we focus on engagement and conversions. - Email Marketing
From drip campaigns to application reminders, we write, design, deliver, and evaluate email campaigns that drive action and build relationships. - Website Strategy
We design and optimize websites and landing pages with SEO, content planning, and digital conversion in mind—helping the right prospective students discover your program. - Organic Social Media
We support brand storytelling and audience engagement on your organic channels through content planning, creation, and implementation. We can also support your team with social media strategy and training. - Print & Promotional Materials
Need conference or event materials? We design banners, brochures, flyers, and other branded collateral to support your in-person outreach.
Admissions Support Services
Comprehensive Admissions Support
Our recruitment team serves as the main point of contact for prospective students, guiding them every step of the application process.
What We Offer:
- Personalized lead nurturing via email, phone, and virtual appointments
- Hands-on support with transcript reviews, GPA calculations, and application steps
- Proficiency with UF systems including Slate, Student Information System (SIS), and Salesforce
- Seamless coordination with UF Admissions, Registrar, and Financial Aid offices
We’re here to make your future students feel supported, informed, and confident through their application journey.
Why Work with Us?
- Proven marketing and advertising experience in both public and private sectors
- Deep knowledge of UF systems and workflows
- Cross-functional team of strategists, creatives, and admissions experts
- Results-driven, relationship-focused approach